So what have camels got to do with writing and why are they carrying a case? Once upon a time, it was easy:
There was:
UPPER CASE
lower case
And sentence case.
But now there's CamelCase (sometimes known as "medial capitals" or "embedded capitals"). This is where compound words are joined without spaces in between. Here are some example:
YouTube
PayPal
PricewaterhouseCoopers
WikiLeaks
HarperCollins
It gained momentum when computer programmers wanted to avoid using spaces in the work. More recently, as you can see from the major names above who use it, the practice has become more common among marketers and branding experts. The general rule is that unless you are writing an official name that uses CamelCase, there should be no other reason for you to use it!

















